DRESSED UP ARCHITECTURE

Project:

002: 【Sold】Ginza 8-chome Building

Description :
A proposal to dress a building with a moving drape. The drape creates soft expressions through the sun and breeze, like a theatre curtain preparing the streets for a performance.
Creator :

HÜNE

日本で最も華やかな場所である銀座中央通りの既存ファッションビルにどのような新しい価値を見出せるでしょうか。私たちは、銀座らしい華やかさを踏まえつつも、全く新しいイメージを持つ建物が必要であると考えます。

既存のビルは約20年前に建設されました。しかし商業建築をとりまく環境はこの20年で様変わりしました。固定されたイメージのクラシックなビルから、新しい時代に向けた、時間の流れを伴った動きのあるビルへとつくり変えることを提案します。

既存のビルに大がかりな工事を施すのではなく、最小限の手を加えることを考えて、建物全体を幕で覆いました。この幕は風で優雅に揺れ、その緩やかな形状は日の光を受けて様々な表情を生み出します。幕は全体を巻き上げることができ、舞台の緞帳が上がるようにその内側が姿をあらわします。あらわれるのは、何層にも積み重なった舞台です。生まれる動きは建物自体の動きだけではなく、期待を抱かせるような心の動きです。

In one of the most buzzing streets of Ginza is a worn-down apparel building that existed for over 20 years. This building in its prime location deserves a new life and identity that surpasses Ginza’s glamorous qualities.

A lot has changed over the two decades in commercial architecture, and changes will most certainly continue. We see an opportunity for this 20-year-old building to put on a new “dress”, a dress that moves and changes with time, putting it in spotlight on the stage of Ginza.

Instead of large-scale construction to transform the existing building, we wanted to keep our intervention to the minimum, and cover the entire building with a large drape. The drape dances elegantly with the wind, and its gentle and loose form changes expression when it receives light from different angles. The outer drape can be slowly pulled up like a theatre curtain, revealing a multistoried “stage” that is wrapped with a translucent veil. The existing building is being given life, breathing, and moving like a living creature. From the streets of Ginza, the passersby will be moved with anticipation, wondering what goes on beneath the drapes, and what “performance” might they witness tonight.

We would not like the building to become a mere display case, which exists everywhere today in Ginza. Instead, we want to add the element of “movement” and “time” to preserve the elegance, mystery, and grandeur of the truly dazzling streets of Ginza.

  • Realization image video. Created by HUNE using the 23 wards of Tokyo version of the 3D city model (Project PLATEAU) provided by Japan's Ministry of Land, Infrastructure, Transport and Tourism.

CREATOR:

HÜNE

HÜNE

The name “HÜNE” came from the concept of the “Human Nest”. We want to create novel environments where one can truly behave like a human being, by freeing ourselves from all architectural preconceptions and establish newfound values.
HÜNE is a licensed architectural design office led by Tamaki Kota and Julia Li. With diverse experience acquired both locally in Japan and Worldwide, we offer a wide range of design services and aim to produce designs that are truly irreplaceable and unique.

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