FACTORY GINZAFACTORY GINZA

Project:

002: 【Sold】Ginza 8-chome Building

Description :
Originally, "production" and "consumption" have always existed in unison, but in modern urban life they have become separated and we increasingly consume without seeing the process of "production".

Ginza is one of Tokyo's leading shopping districts, bustling with visitors from all over the world and packed with glittering retail shops. However, in the Edo period, Ginza was once place where silver was bought, sold, managed and minted, and where the foundation of commerce, the production of currency, took place.

The area around Ginza 8-chome, where this building is located, is located between Ginza and Shinbashi, and the number of customers shopping there decreases slightly. Here, we propose "FACTORY GINZA", where "production" and "consumption" coexist.
Creator :

ULTRA STUDIO

Production + Consumption

ALCOHOL、TEXTILE、FURNITURE、FOOD、KNOWLEDGE、PLANTという衣食住に関わる6種類の「ファクトリー」をビル内に積み重ね、それぞれの生産品を販売する「リテイルエリア」で取り囲む。一つの建築内で「生産」と「消費」の一体的な関係性を作り出す。

来場者は単なる「消費者」としてではなく、一種の「工場見学者」的視点で建物を巡り、時には家具の木工ワークショップなどに参加して自らも生産に関わることが出来る。

Void Connections

建物の垂直性を活かし、各フロアの間に吹き抜けを配置して空間に縦方向のつながりを生み出す。これにより、分断されてしまいがちな各階の活動が視覚的・空間的につながり、空間に連続性を生み出す。

 

Industrial Facade

銀座を彩る建物や看板の裏側には、それらを支える鉄骨のフレームや、機械類などのインダストリアルな要素が隠されている。それを反転させることで、「消費を支えるもの」を象徴する工業的ファサードを作り出す。首都高から見たファサードは工場のようにも、仮設建築物のようにも見え、常に生産・変化する建物のアイコンになっている。

 

Layered Factories

地下2階~1階にはALCOHOL FACTORY(蒸留所)を配置し、エントランスエリアのバーでは生産されたアルコールを楽しむことができる。バーの奥には TEXTILE FACTORYで生産される布地が吹き抜けから垂れ下がり、常に変化のあるアートワークの様に来客者を招き入れる。

7階ではFOOD FACTORYとFURNITURE FACTORYが併置され、木工の様子を見ながら食事を楽しむという特殊な体験を生んでいる。木工所で生産された家具・雑貨はレストランに利用され、同時に購入もできる。来場者は木工を体験でき、自分で作った雑貨を持ち帰ることができる。

屋上および上方の鉄骨フレームはPLANT FACTORYとしての屋上庭園になっている。フレーム内には空中回廊が配置され、来場者は銀座のビューと、育てられている植物の両方を楽しむことが出来る。

 

New Community

生産と消費が併存することで、来場者と生産者・生産手段の間につながりが生まれる。FACTORYの一部を来場者に開放することで、自らの製品をこの場所で作り、販売する事業者、作家も現れるだろう。つくることを通したつながりは、一つの新たなコミュニティを生み出すだろう。

Production + Consumption

Six types of “factories” related to our living, namely ALCOHOL, TEXTILE, FURNITURE, FOOD, KNOWLEDGE and PLANT, are stacked in the building. Each factories are surrounded by a retail area where the products are sold. This creates an integrated relationship between “production” and “consumption” within a single building.

The visitor is not only a consumer, but also a “factory visitor”, who can tour the building and participate in the production of the furniture by taking part in woodworking workshops.

Void Connections

Taking advantage of the verticality of the building, the atrium is placed between each floor to create vertical connections. This creates a visual and spatial connection between the activities on each floor, which are often divided, and creates a sense of continuity in the space.

 

Industrial Facade

Behind the buildings and signs that adorn Ginza are hidden industrial elements such as the steel frames and machinery that support them. By reversing them, we created an industrial facade that symbolizes “what supports consumption”. Seen from the Metropolitan Highway, the façade looks like a factory or a temporary building, an icon of a building in constant production and change.

 

Layered Factories

The ALCOHOL FACTORY (distillery) is located on the second basement to the ground floor, and the bar in the entrance area is where you can enjoy the alcohol produced. Behind the bar, the TEXTILE FACTORY’s textiles hang down from the stairwell, inviting visitors in like an ever-changing artwork.

On the seventh floor, the FOOD FACTORY and the FURNITURE FACTORY are co-located, creating a unique experience of enjoying a meal while watching the woodworkers at work. Furniture and sundries produced in the woodshop are used in the restaurant and can be purchased at the same time. Visitors can try their hand at woodworking and take home some of their own creations.

The steel frame on the roof and above is the roof garden of the PLANT FACTORY. Within the frame is an aerial corridor, where visitors can enjoy both the view of Ginza and the plants growing there.

 

New Community

The coexistence of production and consumption will create a link between visitors and producers and means of production, and by opening part of FACTORY to visitors, we expect to see businesses and artists making and selling their own products here. A new community will be created through the process of making.

CREATOR:

ULTRA STUDIO

ULTRA STUDIO

ULTRA STUDIO is an architectural collective formed in 2013 by Yuji Mukaiyama, Alyssa Ueno and Yushi Sasada. After gaining experience in Japan and Europe, they started their design practice based in Tokyo in 2018. They are working to create architectural interventions while critically rethinking urban culture.

SHARE:

?

CONTACT

資料請求・お問い合わせ

GALILEOについて詳しく知りたい方はこちら

Click here to find out more about GALILEO

CONTACT
CLOSE