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行至银座中央大道尽处
坐看红尘冠盖攘往熙来
行至银座中央大道尽处
坐看红尘冠盖攘往熙来

Ginza Chuo-dori, the place to mix extraordinary into the norm of your everyday life.Ginza Chuo-dori, the place to mix extraordinary into the norm of your everyday life.

name:
【Sold】Ginza 8-chome Building
たわら庵

俯视日本的繁华中心—银座中央大道

银座一地,从“银”字可知名会意到这是与金银有不解之缘的地方。
既是百货公司与高级品牌旗舰店栉次鳞比的奢华商业之地,
也是精心装扮过的绅士淑女熙来攘往的品味之地。

既是密布剧场与画廊,能赏识风雅的艺术之地,
也是为政界财界要人深爱,日夜冠盖如云的格调之地。

银座中心部地皮价格超过5千万日元/平米,是驰名世界的寸土寸金之地。
也是世界各国游客蜂拥而来的观光胜地。

如果一定要将银座的千面魅力用一句话来概括的话,
那恐怕会是“购买力高度集中之地”

拥有6车道的银座中央大道是银座地区最开阔的一条大街,每逢周末都会变成步行者天堂,从各地前来购物游玩的客人如过江之鲫。能在银座中央大道两侧拥有自己的门店,是日本从商人士的普遍憧憬。面向银座中央大道而立的银座八丁目大楼,正是这样一个在日本商界拥有特殊意义的地址。

繁华与平淡水乳交融之处,白衣与卿相擦肩而过之地

银座街区从一丁目伸展到八丁目,八丁目位于最南端。与其一道之隔的是东京屈指的办公区“新桥”地段。八丁目来往的人群,既有专程前来购物、观剧的客人,也有在附近度过日常工作时间的白领。街上景色,就仿佛是海水与淡水相交之处,呈现出多姿多彩的生物景观。

因此,银座八丁目大楼的用途,也蕴含着各种各样的可能性。既能是面向访客的商业设施,也可为面向白领的办公楼宇,更可以作为同时切合两类人群需求的新业态。近年来势头大增的“职·住一体”设计,也会是这个地段的上佳选择。

 

楼内装修,能让人窥见当年服饰名店的一斑

本大楼的上一位主人, 是拥有多个面向成熟人士品牌的服饰企业。当时,银座八丁目大楼的每一个楼层都入驻了这家企业旗下一个品牌,整栋大楼作为企业本身的旗舰店而驰名。

每个楼层的装修切合各个品牌特征,氛围各有不同。而大楼整体则是风格统一,主题突出。本来银座地区楼宇云集,采光是个难题。但八丁目大楼通过巧妙设计,室内的自然光线也十分充沛。以石料与木材为主体的室内装修风格,低调而奢华,为今后的活用方案提供许多思考乐趣。

 

从高速公路即可看到的顶楼广告牌

大楼顶层设置的广告牌有充分高度与面积,能从羽田机场前来银座或东京站(丸之内方向)的高速公路上清晰看到。

造访东京的客人,在进入喧嚷街区前就能看到这栋大楼的广告牌,将很容易把广告牌中的内容与对东京银座的整体记忆相连接,并印刻在脑海之中。这种难能可贵的广告展现效果,定能积极提升企业与品牌的知名度与格调。

Standing on Ginza Chuo-Dori (Central Street), The Heart of Japan’s Business District

The Kanji character “銀(Gin)” in the name Ginza means “silver.” From this, you can probably guess that Ginza is a district closely associated with money.

This is a city with an upscale shopping district lined with department stores and flagship stores of luxury brands. This is a city that’s sophisticated, where well-dressed adults stroll about. This is a city of the arts with a high concentration of theaters and galleries. This is a city of prestige, also loved by political and business leaders. This is the city of high land value, with the central area exceeding 50 million yen per square meter. Before the Covid disaster, it was also an inbound district visited by foreign tourists. Ginza has many different faces, but if we dare to describe these characteristics in a rough yet straightforward way, we could say that it is a district where purchasing power is concentrated.

The Ginza 8-chome Building stands along Ginza Chuo-dori, the main street in Ginza. The three lanes on each side, making six lanes in total, become a car-free pedestrian mall on weekends, crowded with shoppers. For business owners in Japan, to run a shop in this place has special significance.

 

In the Brackish Waters of an estuary where the Ordinary and the Extraordinary Mingle, a Diversity of People Come and Go

Ginza has 1-chome (district) to 8-chome, with 8-chome being the southernmost point. Across the street is the Shimbashi area, one of Tokyo’s largest office districts. The people passing by are a mix of visitors on particular business such as shopping, sightseeing, going to the theater, etc., and people who work at the surrounding companies. It is just like the brackish water of an estuary where both marine and river life can be found together.

There are many possibilities for the use of this building. It can be a commercial facility for customers, an office building for business people, or a facility serving both purposes. The recent trend of integrating work and residential facilities may also suit the location.

 

The Interior Design: Vestiges of a Fashion Building for Adults

The previous owner of this building was an apparel company with many fashion brands for adults. The building was operated as a flagship store, with the all floors filled only with their own brands.

The interior design of each floor has a slightly different tone to match the characteristics of each brand, but the building as a whole has a consistent theme. Even though the building is located in a densely populated area where it is difficult to get sunlight, the natural light and the chic design using plenty of stone and wood materials may also be utilized even if the use of the building is changed.

 

Rooftop Billboard Visible from the Highway

The billboard space on the rooftop is high and large enough to be clearly visible from cars heading from Haneda Airport to Ginza or Tokyo Station (Marunouchi).

​​By catching people’s eye just before they land in the city, you will be able to associate your brand with the city of Tokyo and keep it in their memory. It can also be an effective advertising medium for companies and brands that want to increase their visibility.

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