生于此, 始于此, From 8born here, starts here, "From8"

Project:

002: 【Sold】Ginza 8-chome Building

Description :
Ginza has embraced the various changes of the times and has moved forward with great strength. It is a district that has taken on the sign of "Japan's No. 1 commercial city" and is competing with each other to move upward, and is losing sight of its destination. And now, the social structure is changing drastically under the influence of the new virus. We will stop here and think about the future of Ginza by unraveling its history and what it really is.
Creator :

nonscale

– PROLOGUE –

与时共进,千变万化的银座

银座的景色,从历史悠久的百货公司加上舶来名牌的旗舰店,或是星罗棋布的高级餐厅到现在,随着岁月与时代变迁,快销服饰品牌或大众品牌也能在这里看到。银座负着“日本巅峰商业区”的盛名,多年来负重前行,不断攀登,逐渐迷失了眼前的方向。当下,加上新冠病毒的肆虐,社会构造更是出现了巨大的变化。

现在正是值得我们驻足思考,未来的银座应该呈现怎样的姿态,未来的人们对地球、对地域所谋求的是什么,未来的世界对今日的我们所期待的又是什么。·non-scale团队首先从这个层面出发,来考量银座9丁目大楼这一个项目。

银座,与其花团锦簇的景色相反,其实拥有比日本的其他哪一个街区都要深沉的历史

从各种史料中探寻银座行迹的过程中,我们看到了平静的河流,安稳的阳光,人们在河畔眺望逝水,享受难得的光阴。这可能是银座最初始的原风景吧。

到了江户时代,银座开始遍布能楽(日本传统戏剧的一种-译者注)名角的大宅院。随后,被取名为金春胡同的小路上开始有擦肩接踵的艺妓往来。喜爱新潮事物的艺妓们不断落户银座,从中产生了许多影响到日本全国的流行文化。

 

– CONCEPT –

被未来所需所求的银座,我们non-scale团队时这样考虑的

我们的企划书由以下3大板块构成:

1. LIVING- 居于银座
通过把银座作为长期居停,对其产生本地本土的亲近感与归属感。

2. co-working – 业于银座
人与人相聚相连,互相给以新鲜的刺激与创意,营造一个高质量的联合办公社区。

3. FARMING- 育于银座
用自己的双手种育食材,从这个特殊的地理位置创出原生品牌,对外传播创意和价值。

银座所需求的3种事物,这三大板块将不断开花结果。具体的果实(内容)将是这样的:

 

– TENANT CONCEPT –

1.  LIVING 〜 酒店式公寓
银座这一地名,不仅在日本国内,在海外也是让人憧憬的最高级品牌。把这样的银座作为自家庭院般长住,定能加深对这片地区的喜爱。酒店服务式的公寓住宅,可以满足从商旅出差到私人旅游的多种需求,也能充分活用银座这个地理位置可以快速抵达东京全市各处的便利性。居室内配以可移动式的家具,在室内不仅可以休闲饮食,也可以随时搭构舒适办公区,充分满足因新冠而日益显著的新一代办公需求。

2. CO-WORKING  〜 联合办公区
联合办公区,可满足因新冠影响而日益显著的办公体验设计需求。同时,银座身负日本巅峰商业区的盛名,从八丁目大楼仅需步行就能到达各家历史悠久的百货公司,舶来名牌的旗舰店,高级餐厅,以及象征日本传统文化的歌舞伎大剧院。从联合办公区信步外出,即可广泛接触到新旧传统的交汇,接受各种最新创意的刺激,化为自身灵感源泉。

3. FARMING 〜 天台菜圃与水耕栽培
在天台上配置的是9楼餐厅专用的无土栽培系统与菜圃。可在此用自己双手种植培育食材,更可以打造天台菜圃和无土水耕栽培的原创品牌,从银座向外传播绿色理念。
此外,楼内还有酒店式服务公寓运作上必不可少的大堂、餐厅等配套设施。

 

– ARCHITECTURAL CONCEPT –

内·外装修设计的方针
“在银座这一大都会,提供能放松心情的休闲一角”

– 外观 –

线条柔和的设计,以高雅的铁制栏杆配以有温度感的木材辅料,使得这栋大楼既能融入银座这一豪华街区的氛围,又能提供居家日常的温馨。大楼的专属区域内多处配置绿色植物,并在与室外相接的窗户内侧配以微型日式庭院风格的花木设计,身处室内也能感受到自然生机,并营造出室内与室外、大楼与银座街景连绵相接的美感。

室内装修
整体采用低调色阶,素材选取木质、土质、粉质灰泥等天然材料。照明设计也仿照家里起居室的温暖氛围,整体注重营造一个柔和、放松的空间。

酒店式公寓的房间设计
为最大限度灵活使用有限的空间,房间内采用可移动式的家具。厨房与其他房间的地板特意设计为有一定高度差距,从视觉上分隔出一个特别的房间。可移动式的桌子与床等从天花板灵活升降,根据需求在寝室、起居室、书斋等多种功能中自由切换。

– PROLOGUE –

Ginza has undergone various changes with the times.

From the days when it was lined with long-established department stores, foreign high brands, and high-end restaurants, Ginza has moved on a bit and is now a mix of fast fashion and stores for the masses. Carrying the signboard of “Japan’s No. 1 commercial district,” the city competes with each other to move upward, and its destination is becoming unclear. And now, the social structure is changing drastically due to the effects of the new virus that we are facing right now.

We at Non-Scale stopped here and started discussing what the true Ginza should be, what the people want, and what the earth, its land, and its future require.

What is the original landscape of Ginza, far removed from the glamorous landscape of today?

As we searched for traces of Ginza in various documents, we found the original landscape of Ginza with its gentle air and murmuring river banks. It is said that in such a Ginza district, people relaxed in their own way while looking at the river.
Later, in the Edo period, the vast mansions of Noh actors stood in Ginza 8-chome, and the alleyways named Kaneharu-dori were frequented by geisha. The geisha, who loved new things, slept and ate here and created various trends.

 

– CONCEPT –

The shape of Ginza required in the future. What do we at Non-scale have in mind?

Born here, started here From 8

“A serviced apartment that allows you to live in the “Ginza of your dreams” as if it were your own town, a coworking space that allows you to start a business in “Ginza, the most commercial district in Japan,” a rooftop vegetable garden and hydroponic cultivation that reminds you of the “old Ginza with its murmuring streams and rich nature. Taking over the various backgrounds of Ginza, a new story is being drawn. I imagined a place that would be a starting point for many different people.

 

– TENANT CONCEPT –

LIVING – Living in Ginza
This is a serviced apartment that allows you to “live like it’s your own” in Ginza, a district that is well known even among people from overseas. The idea is to foster a sense of attachment to the district through long-term stays. Ginza is close to Tokyo Station and other major stations, so you can easily go anywhere and return home, making your work and private life smoother. The rooms are furnished with movable furniture, so in addition to sleeping and eating, people can also work indoors. This will meet the demand for workplaces that has emerged from the Corona disaster.

CO-WORKING – Starting a business in Ginza
“A coworking space where you can start a business in Ginza, Japan’s largest commercial district. The goal is to create a new working community where people can connect, gather, and share new insights. If you take a break from work and wander outside, you will find many of Japan’s most advanced stores, including long-established department stores, foreign high brands, and high-end restaurants. It’s a great place to get in touch with the latest products and knowledge, and get input.

FARMING – Nurturing in Ginza
“Rooftop vegetable gardens and hydroponic cultivation reminiscent of the “Ginza of old, with its murmuring streams and rich nature. You can grow food with your own hands in a relaxing natural environment. You will also be able to produce your own original brand of products.

 

– ARCHITECTURAL CONCEPT –

Providing a place to relax in the city of Ginza

– Exterior –
The elegant steel frame is combined with warm wood to create a design that blends in well with the Ginza district, yet gives a soft impression of being at home. A lot of greenery is arranged in the site. The inside of the windows are planted with plants inspired by tsuboniwa (a small garden in a courtyard), creating the image that the greenery inside the building is linked to the outside of the building and the entire Ginza district.

– Interior design-
The overall color palette is subdued, and the materials used are wood, earth, and plaster. The lighting has a warm texture, just like in a living room, and the aim is to create a space that embodies softness and relaxation.

– A serviced apartment room-
In order to maximize the use of the limited space, mobile furniture was used. The kitchen and the rest of the space are divided into zones by raising the floor one level to create a special room within the room. A desk and a bed come down from the ceiling and transform the room into a bedroom, a living room, and a study.

  • Presentation Video

  • Concept

  • Rooftop

  • Restaurant

  • Room

  • Coworking Space

CREATOR:

nonscale

nonscale

An architectural design firm that provides overall design services for large commercial facilities, train stations, and housing complexes.In addition to the Tokyo headquarters, we also have a branch office in Taiwan, and are involved in numerous projects not only in Japan but also overseas in China, Taiwan, Malaysia, and other countries.The name of the company, "nonscale," expresses the idea of encouraging free thinking without being bound by general scales, and we are always looking for new design methods.We won the 1st Prize in an international competition in London for our work incorporating computational design, and the Grand Prize in a station design competition sponsored by Tokyo Metro.

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