DRESSED UP ARCHITECTURE

Project:

002: 【Sold】Ginza 8-chome Building

Description :
A proposal to dress a building with a moving drape. The drape creates soft expressions through the sun and breeze, like a theatre curtain preparing the streets for a performance.
Creator :

HÜNE

在银座最热闹的街道之一,有一栋存在了20多年的破旧服装楼。这座位于黄金地段的建筑应该获得新的生命和身份,以超越银座的魅力品质。

二十年来,商业建筑发生了很多变化,而且变化肯定会继续。我们看到了一个机会,让这个有20年历史的建筑穿上新的 “衣服”,一件随着时间推移而变化的衣服,让它成为银座舞台上的聚光灯。

我们不想通过大规模的施工来改造现有的建筑,而是想把我们的干预降到最低,用一个大的窗帘覆盖整个建筑。帘子随风优雅地舞动,当它从不同的角度接受光线时,其温和而松散的形式会改变表情。外层的帘子可以像剧院的幕布一样慢慢拉起,露出一个被半透明的面纱包裹的多层 “舞台”。现有的建筑被赋予了生命,像一个活生生的生物一样在呼吸,在移动。在银座的街道上,路人将被期待所打动,想知道窗帘下发生了什么,以及他们今晚可能会目睹什么 “表演”。

我们不希望这个建筑成为一个单纯的展示柜,今天在银座随处可见这种展示柜。相反,我们希望加入 “运动 “和 “时间 “的元素,以保持银座真正耀眼的街道的优雅、神秘和宏伟。

In one of the most buzzing streets of Ginza is a worn-down apparel building that existed for over 20 years. This building in its prime location deserves a new life and identity that surpasses Ginza’s glamorous qualities.

A lot has changed over the two decades in commercial architecture, and changes will most certainly continue. We see an opportunity for this 20-year-old building to put on a new “dress”, a dress that moves and changes with time, putting it in spotlight on the stage of Ginza.

Instead of large-scale construction to transform the existing building, we wanted to keep our intervention to the minimum, and cover the entire building with a large drape. The drape dances elegantly with the wind, and its gentle and loose form changes expression when it receives light from different angles. The outer drape can be slowly pulled up like a theatre curtain, revealing a multistoried “stage” that is wrapped with a translucent veil. The existing building is being given life, breathing, and moving like a living creature. From the streets of Ginza, the passersby will be moved with anticipation, wondering what goes on beneath the drapes, and what “performance” might they witness tonight.

We would not like the building to become a mere display case, which exists everywhere today in Ginza. Instead, we want to add the element of “movement” and “time” to preserve the elegance, mystery, and grandeur of the truly dazzling streets of Ginza.

  • Realization image video. Created by HUNE using the 23 wards of Tokyo version of the 3D city model (Project PLATEAU) provided by Japan's Ministry of Land, Infrastructure, Transport and Tourism.

CREATOR:

HÜNE

HÜNE

The name “HÜNE” came from the concept of the “Human Nest”. We want to create novel environments where one can truly behave like a human being, by freeing ourselves from all architectural preconceptions and establish newfound values.
HÜNE is a licensed architectural design office led by Tamaki Kota and Julia Li. With diverse experience acquired both locally in Japan and Worldwide, we offer a wide range of design services and aim to produce designs that are truly irreplaceable and unique.

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